Half Gallon is the dynamic styling brand created by Fallon Gyurko, a visionary fashion stylist based in Nashville, TN. With an exceptional eye for blending unexpected textures, vibrant color combinations, and dramatic silhouettes, Fallon has established herself as a stylist for those seeking to express their authentic personality through clothing.

When Fallon entrusted our studio to develop a brand identity for Half Gallon, the original inspiration pulled from classic Italian color palettes and vintage milk cartons. The resulting design system playfully juxtaposes retro typography with modern negative space, creating a visual tension that mirrors Fallon's talent for mixing fashion elements.