Lemon Laine is a natural beauty and wellness shop in Nashville, TN that champions clean ingredients and thoughtful formulations. Our partnership began when the owner approached us to develop a custom brand stamp and packaging design for their first original product, the Botanical Bounce Serum. We designed this emblem to highlight the real botanicals in the serum—marshmallow root, neroli, and meadowsweet. This product is located and sold online and in their store, as well as, online at Goop, where it resonates with discerning clean beauty enthusiasts.

We were later entrusted with a complete rebrand for Lemon Laine. Drawing inspiration from Mexico City, we wanted the typography to feel simultaneously organic and contemporary, approachable yet distinctive.

Our team also directed and produced a comprehensive visual campaign for Lemon Laine’s next wellness venture, Matcha Tasty. Matcha Tasty is a vibrant, ceremonial-grade matcha blend from Uji, Japan. We created lifestyle photography that captured the product’s integration into daily wellness rituals.