Little Rad Market emerges as a boutique bodega extension of Radish Kitchen, the beloved family-owned, woman-founded fast-casual restaurant dedicated to serving high-quality, freshly made food every day. We were tasked with creating a brand identity for Little Rad Market that felt cohesive with its parent restaurant, while maintaining its own distinctive personality. We ensured typographic consistency across both brands but infused Little Rad with playful energy through whimsical radish illustrations and a vibrant color palette that amplifies the parent brand's signature hues.